YouTube Ends Banner Ads
In a forum post, YouTube announced that starting April 6, the platform will end web-only banner ads. In this message, YouTube writes the following:
"Starting on April 6th, 2023, the “Overlay ads” ad format will no longer appear on YouTube to help improve the viewer experience and shift engagement to higher performing ad formats on desktop and mobile devices. Overlay ads are a legacy ad format that only served on desktop and are disruptive for viewers. We expect to see limited impact for most Creators as engagement shifts to other ad formats."
YouTube users without a premium subscription currently see ads in the form of skippable video ads, non-skippable video ads, and "bump ads" that last up to six seconds.
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